Why Facebook Messenger New Group Calling Feature Helps Success Rate Of Your Facebook Ads

Facebook Messenger is stepping up with a challenge to Skype, Slack, and other platforms by offering group calling. The uniqueness of Facebook in the realm of popularity across the globe and their traffic volume allow them to do this better than anyone else so far. The benefits are many and there is one secret weapon if you do any advertising on Facebook. Let’s get into the details.

Group Calls on Facebook Messenger

I can’t believe the range of services Facebook has come to provide and most of them are free of charge. They really do run neck and neck with Google in that capacity. If you told me 10 years ago there would be a FREE and high quality way to conduct group calls over the Internet in a decade, I probably wouldn’t have believed you. An infrastructure like that would cost millions, yet here we are.

You can jump on a call with up to 50 people on Facebook Messenger. They can be friends, family, colleagues, or whoever. In seconds, you could be carrying on a conversation with people all over the world. That is huge for any business and used to be a costly endeavor. Social media giant, Facebook, now let’s you get it done. You can call from your office or from mobile devices on your daily commute.

How To Make Group Calls on Facebook Messenger

You might be wondering how it works. Obviously, you need a Facebook account and Facebook Messenger on your device. You’re ready to rock with these steps:

  1. Tap the phone icon.
  2. Select the people you want in the call. They will all receive a Facebook Messenger call simultaneously.
  3. If you miss the call, tap the phone icon to join.
  4. If someone else is missing from the call, tap the phone icon and select them from the list.

That’s a lot easier than the last corporate system I used for video calling. By the way, video calling isn’t available yet on Facebook Messenger. It’s just been released for voice calls so far, but you can still do video calling with one person at a time.

About That Facebook Advertising Secret Weapon

I’m sure you’re eager to learn what Facebook Messenger has to do with Facebook ads. It’s staggering to think that Facebook Messenger is being used by 900 million people each month. That is beyond an authoritative amount of communication. There’s a way to put that to work for you and your business. One billion messages are passing between people and businesses on Facebook. To help you take advantage, Facebook has put together the following features:

  • Usernames – To help people find your business on Facebook Messenger and make your name memorable. If your page already has a vanity URL, that is your username.
  • Messenger Links and Messenger Code – Facebook Messenger links are short links: m.me/yourusername that allow customers to connect with you directly. Messenger Codes are codes that can be scanned with your phone camera to open a conversation on Facebook Messenger.
  • Facebook Messenger Greetings – Furthermore you can set up a custom greeting in Facebook Messenger to greet your customers utilizing these great features to contact your business.

The clencher and secret weapon is that businesses can use Facebook Messenger Links and Codes in their Facebook ads. That is crazy powerful just in case you needed yet another reason to consider Facebook ads.

Speaking of that…

4 Reasons to Use Facebook Ads Besides Facebook Messenger

  1. Facebook is where your customers hang. There’s a reason why Facebook is on top of the world right now. Pretty much everyone is on Facebook.
  2. Facebook’s targeting is second to none. You can really drill down to what color hair you want your audience to have, okay, maybe not quite that far.
  3. Warm leads. Once your audience finds you on Facebook, they are pretty warm and looking for what you have to offer.
  4. Reach people on mobile. 87% of Facebook’s monthly traffic comes from mobile users. Need I say more?

Wrap Up

This whole Facebook Messenger Group Calling is a big piece of Facebook News to say the least. Skype who? Anyway, I suggest you get in there and start using these great social media updates for your business. I’d love to hear in the comments how it’s going. Post your usernames!

 

 

 

Steller Enables Facebook Instant Articles for Brands

Are you telling your story on Steller? Sometimes the only way to new great features is through an entirely different network, and that’s what is going on with Steller and Facebook Instant Articles. Facebook has given Steller users  access to the Facebook Instant Articles platform. Steller is really a unique application that centers around the idea of stories. If you recall, back when Facebook replaced the concept of the Wall with the Timeline in 2011 to early 2012, it included an emphasis on users telling their own stories. It makes sense that these two would unite in some way.

What’s What?

Both of these are pretty new services that you may not have heard of yet, so let’s find out more about them.

  • StellerSteller launched in early 2014 as a app for iPhone designed to allow users to create stories seamlessly with videos, images, and text. These stories are viewable via the app and also on the web, but the creation process is exclusive to the app only and still only available for iOS.
  • Facebook Instant Articles – While Facebook is probably insanely familiar to you, Facebook Instant Articles might have you scratching your head. Facebook Instant Articles is simply a platform that allows you to publish content from your blog or CRM instantly to Facebook using HTML, RSS, or a WordPress plugin.

 

Facebook Instant Articles for Brands

Media companies like BuzzFeed and the New York Times have been able to corner the Facebook Instant Articles market since it’s launch last May.That will change on April 12, 2016 when Facebook opens the platform up to all publishers. Brands seeking to get an early start can gain an entry point with Steller.

One of the huge draws for Facebook Instant Articles is load times. It’s called “instant” for a very specific reason. Content like Steller benefits greatly from these fast load times. The idea is that people spend less time waiting for the content to load and that increases the chance that they will spend more time interacting with the content. In business and brands, that’s significant.

Another huge feature of Facebook Instant Articles is that publishers are able to create widgets such as an email sign up form. To capitalize on this feature, Steller is developing a couple of interactive widgets with a high value for Internet marketers: Call Now and Reserve Now buttons.

It is important to note that even with Facebook Instant Articles, they still limit the organic reach for brands. In order to have a measureable impact, it will most likely be necessary to create some Facebook ad campaigns to get your content in front of users. You will need to understand that you are making an investment in the content you create and share using this platform whether you involve Steller in the process or not.

Wrap Up

Even with the ability for everyone to publish to Facebook Instant Articles looming, it could still be beneficial to tell your stories through Steller so you can take advantage of their custom widgets and other features. A disappointing downside is that there is no news of an Android release of the app, so both the user base and audience of the service are limited. There is significant evidence that Android is worth the trouble.

If your business is one that depends heavily on content, I recommend checking into Facebook Instant Articles.  I’d love to know in the comments if it’s something you are focusing on in the next couple of months. I anticipate that the initial tests are going to have phenomenal results. As I’ve said many times before, Facebook is the number 2 source of traffic on the web after Google. Take advantage of that whenever you have an opportunity.

 

Pinterest Ad Benefits for Brands Targeting Customer Databases

Pinterest ads now joins the ranks of PPC offerings from social media ads networks across the board. Facebook seems to lead the way in this realm, but they really set the standard for the other networks to follow suit. Pinterest has been a strong player from the start, and now they are offering even more social media ad benefits by targeting customer databases.

What Does It Mean?

If you’re new to the concept, then imagine this: what if you could upload your email list to your favorite PPC network and have them take care of your brand ad targeting automatically? That’s pretty powerful, right? That is basically what you are able to do with this new feature in Pinterest ads. Here’s the really cool thing, Pinterest for business is just the latest social network to adopt this benefit. Facebook, Google, Twitter, and LinkedIn already implemented targeting customer databases, so you can diversify your PPC across several networks and test to your heart’s desire.

How Does it Work?

First, you need to get started with Pinterest ads. This is a super simple, 3-step process:

  1. Set up a new or convert to a Pinterest for business account. Visit this link to get started – https://pinterest.com/business/convert/
  2. Add some Pins pertaining to your campaign. Currently you can only promote Pins on Pinterest, so you must have some!
  3. Access the Ads Manager – https://ads.pinterest.com/

Here’s where it gets tricky. The targeting customer databases feature is actually only available through certain ad tech firms who are members of Pinterest’s Marketing Developer Partners program. This feature will be rolling out to small businesses and brands later this year.

Once that happens, you will be able to upload an email list of your customers. Pinterest will then compare your list of emails against their user accounts and target ads accordingly. The targeting customer databases option will be alongside other targeting options in the Pinterest Ad Manager. Pinterest ad benefits are going to be a force to be reckoned with, mark my words.

Social Media Ad Benefits of Pinterest Ads

Business and Customer Insights

Pinterest for business is an amazing one-of-a-kind marketing tool. The virtual bulletin board really has the potential to add immense dimension to customer insight into your business. Imagine it just like a physical bulletin board where you have a separate board for each aspect of your business displayed front and center before your customers. The content pinned to the board can be images, text, videos, and any combination thereof. This allows your customers to see your business as you see it. Did you know that you can also create collaborative boards? A customer board would be a never-done-before way to know more about your target audience.

There’s more to it than just the uniqueness of Pinterest’s interface. Pinterest has seriously beefed up the Ad Manager by adding:

  • 1300% increase from 30 to 420 interests for targeting
  • Adding  tracking pixel technology for better analytics
  • Conversion and audience tracking currently under rapid development

Brand Awareness

Pinterest for business and this new targeting customer databases feature allow small businesses to tailor their brand awareness. You are able to create media-rich content that portrays your brand the way you want it to be seen. It’s difficult to say that about any other social media ads network. With Pinterest, the customer is brought into your world and given a digital representation created by you for your business.

Traffic

Pinterest is a great traffic source even without Pinterest ads. Who wouldn’t want a piece of the 53 million unique users per month pie? While usership is not astronomical when you examine the demographics, it is consistent across the board, and 100 million active users is nothing to sneer at.

Wrap Up

Think of Pinterest as a major player rather than a leader. It’s a great way to diversify your social media ads portfolio and it brings some strong tools to the table. I’d love to hear from you in the comments if you’ve tested Pinterest ads or the new targeting customer databases feature in your business.

Vick Strizheus’ Social Media Platform Evaluation

 

You should perform a Social Media platform evaluation of your pages and profiles every few months to assess performance in addition to constant monitoring and adjustments throughout. Don’t take Social Media lightly because you can be sure that your competitors won’t be. Social Media success is something that has been adopted as a goal by everyone from the entrepreneur to world leaders. Vick Strizheus is going to pay attention to that.

Setting Up for Social Media Success

If your business isn’t already participating, then you have sort of a Social Media evaluation to go through. You need to decide what the best Social Media platforms are for your business. For this purpose, you need to understand how each platform works. Here’s a quick overview:

  • Facebook – This one is a given as the second overall traffic source on the web. Facebook is an all-purpose social site
  • LinkedIn – This one is great for business-to-business social marketing
  • Google+ – A must for small local businesses for ranking purposes. An all-purpose social site like Facebook
  • Pinterest – If your business is highly visual, Pinterest is a great place to be
  • Instragram – If your business can serve up photographs on a daily basis, Instagram is the place to be
  • Twitter – Best for real-time conversations about current events on all fronts

This isn’t a comprehensive list of all social platforms, just the more popular options. A creative Social Media Marketer can find ways to make all of these useful in nearly any industry; however, you should be on these four at the bare minimum:

  1. Facebook
  2. Twitter
  3. Instagram
  4. Google+

The key is understanding your brand and your target audience. You can achieve Social Media success by finding ways to connect offline and online marketing through contests and organizing events. Remember to keep things human by injecting an amiable approach.

Social Media Evaluation and ROI

Social Media has pretty much graduated from experiment to a necessary part of being in business. Even so, businesses aren’t interested in putting resources into platforms that offer no return on investment. While ROI is a financial term, you’ll find that the returns on Social Media success aren’t always measurable in dollars and cents. Sometimes those returns are reflected through insights on behavior as reported by the corresponding social platform.

Measuring ROI is important because it is your number one Social Media evaluation tool. It is how you show in concrete numbers that your Social Media efforts are paying off. If you are not seeing a return on investment, then these numbers will tell you where you need to work harder. Then you will be able to set appropriate goals and make the needed adjustments to your campaigns.

Strategies That Big Companies Use to Achieve Social Media Success

To create a successful anything online, I encourage you to model others who have found success in what you are trying to achieve. Social Media is certainly no exception. Here’s a quick overview of three big companies who are killing it on Social Media and what they’re doing:

  • Coca-Cola – Combining mediums like TV and Social Media to increase their impact. Most of the time, people are consuming multiple types of media at once so cover more than one base
  • Denny’s – Developed a snarky voice that resonates with customers. Be unique and don’t be afraid to step outside of convention to achieve Social Media success
  • UFC – Properly trained all the fighters to use Twitter and awarded those with the most followers cash prizes. Provide training that is mutually beneficial to your employees and your business. Don’t be afraid to develop reward systems that drive engagement

Wrap Up

I encourage you to keep your Social Media strategies simple. It’s already a tedious and time-consuming medium, so don’t muddy your Social Media success with too many complications. This will make the Social Media platform evaluation process much easier to complete. You’ll be able to set new goals and adjust easily and accordingly. Good luck!