Video Marketing Round-Up: May 2016 Edition

Video marketing gets bigger all the time. Every time I turn around, there is something new happening in this space. It’s so innovative that if you blink, you will miss something. There’s no way I can catch or cover all the video marketing news coming out of the pipeline, but I can try. Let’s round up that video marketing news!

Did Someone Say 360-degree Videos?

This is the biggest piece of news this month in video marketing and it’s not just isolated to one update. There are a few stories out about 360-degree videos, some them are videos for business. Things are starting to heat up! It brings so many questions to the table. How does one even shoot 360-degree video? Let’s explore a bit. First, a well-known insurance company put out a 360-degree video ad that has garnered millions of views. They filmed the video with one camera and it tells 4 different stories at once.  It is currently only visible on Facebook. As you know, Facebook has been making a play for some of YouTube’s piece of the video market. In mid-April, YouTube released 360-degree video streaming. The ability has been available for the last year for brands, musicians, and athletes. This will be huge for video marketing and is one more step toward exactly where we know video marketing is going: virtual reality. They also launched spatial sound on their on-demand videos and the first execution of both was the live streaming of Coachella. Finally, one last piece of video marketing news concerning 360-degree video: Wistia, video for business platform has added support for 360-degree video. I’m telling you, if you want to jump to the cutting edge of video marketing, become an expert in 360-degree video and virtual reality because it is the next big thing for video marketing platforms.

Clever Video Marketing Is Tasty

The odds are favorable that you have seen one of those Tasty recipe videos in your Facebook News Feed. The concept was developed by the content giant, Buzzfeed. Watch and learn. You won’t catch Tasty or any of it’s spin-offs like Proper Tasty or Nifty on YouTube. Their widely successful video marketing campaigns are designed for and executed on Facebook only. Things to pay attention to with the Tasty approach to video marketing:

  • The numbers. They are getting millions and millions of views and racking up Facebook Likes on their Page left and right
  • The execution. The videos are bright, have lively music, and are usually under a minute in length
  • The spin-off. Tasty has generated enough buzz to launch several new channels including a parody on YouTube called Nasty which is not affiliated with Buzzfeed
  • The platform. It’s no oversight that Tasty is using Facebook for all of it’s video marketing. It’s a case in point of choosing one platform and dominating it. Sure, they could create on YouTube and then just share it on Facebook, but Facebook will always favor its own native video
  • The niche. Tasty has dominated a couple niches already: recipes and DIY
  • The gamble. They have taken a significant gamble here by putting a lot of resources into the Tasty video marketing campaigns when one change to Facebook’s algorithm could knock their content from the web. Still, it’s working and who’s to say they can put the content on a new platform at a later time?

Will 2016 Be The Year of Video Marketing?

I know I don’t have to tell you all that this stuff is huge and that video for business is the one thing I know of that could really skyrocket your efforts if you do it right. There’s no question as to whether or not you should be doing video marketing for your business, no matter what industry you’re in. You should be, but why? Check it out:

  1. Video will help you meet your marketing goals. Just having a video on your website can increase your chances of being on the first page of Google 53 times.
  2. Video can move people throughout your sales funnels, top, middle, and bottom.
  3. Video builds credibility like no other digital medium.
  4. Your competitors are using video. In the past, you could churn out a video, it didn’t even have to be good, and it would help you blow past your competition. Now, video is the new sparring floor of marketing.

Wrap Up

I think this round-up expresses that video marketing is pretty much a requirement these days quite well. Stay with me, as I’ll be putting out these round-ups on a monthly basis to keep you informed. Subscribe to make sure you don’t miss any. I’d love to hear in the comments how your video marketing campaigns are going. Let us know how video has helped your business!