Facebook Releases ‘Topics to Watch’ Insights Feature

Facebook Topics to Watch is a new Facebook Insights feature that is designed to highlight 6 topics each month that have seen an overall increase in conversation on Facebook over the last year. In addition, the social media new feature will also show who is talking about a topic and what else they’re talking about at the same time. I’ve got to say, that could get interesting from both a personal and business standpoint. Will it help us find the next big thing to talk about?

The Topics to Watch According to Facebook

Check out this closer look at the topics for March that Facebook released as examples. Facebook Topics to Watch will be a monthly report. The topics seem a little out there, but apparently that’s the whole point. Facebook is seeking to diversify the topics being discussed on its platform by finding the trending topics and including them in Facebook Insights so we can all join the conversation.

The example report is concise and easy to read in an infographic type format. The topics are presented straightforwardly along with the following other Facebook analytics:

  • Associated topics
  • Conversation volume
  • Who’s driving the conversation

So far, the who’s who is gender-based, but I expect that will soon be changing to something a little more insightful. This is definitely a Facebook new feature that I plan to keep an eye on.

Will Facebook Topics to Watch Keep Us Ahead of Big Trends?

It remains to be seen since Facebook Topics to Watch is so new, but it very well could give us an insight into which topics will become trends next. That is huge for marketers because it allows us to take advantage of the buzz as it is building and arriving, not when it’s half way gone. Think how powerful it would be if you could discuss all of the trending topics just as they were gaining momentum in the marketplace.

Still, it remains to be seen how useful the report will be since the first set of topics are a things like Buddha’s Hand, Cortado, and Kalamkari. These are all new terms for me. Who knew Buddha’s Hand was an exotic fruit?¬†However, for niche marketers, it could prove to bery lucrative from time to time. Kalamkari? Why they are hand painted or block printed textiles of course, and just in case you were wondering, a Cortado is an espresso drink of some sort. Whatever the case, Facebook is saying the report is 80% accurate so far.

How to Access Facebook Topics to Watch

For now, the infographic turned report turned latest hot social media new feature is a part of Facebook IQ. You should be able to readily access the trending topics and more from¬†http://insights.fb.com/. If you haven’t already, you may want to consider signing up with your email to receive regular updates from Facebook IQ. You can never go wrong in your business by knowing the latest Facebook news. You may even find some other Facebook Insights you’d like to stay on top of.

Wrap Up

I think this latest trending topics offering from Facebook is quite interesting. Even though with this first example, most of the topics seem a big useless and off the wall, I expect to see some really hot topics coming down the line. Surely if Kalamkari can be a trending topic, so can a few aspects of Internet marketing! That’s what I’m looking for with this Facebook new feature.

How would you be able to use something like this in your business? What topics would you like to see come out of the woodwork? Did you find other features in Facebook Insights or Facebook IQ that are useful? I’d love to hear from you in the comments!

 

 

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