Well, first of all, what is Jelly and the Jelly Relaunch? It’s a fair question and the fair answer from their website is:
“…a new kind of search engine powered by the fundamental helpfulness in all of us.”
Jelly Industries is being run by Biz Stone, whose resume includes Google, Twitter, and Medium. He has partnered with Ben Finkel who has an equally impressive work history including Twitter and Fluther. One day while walking and talking, Biz turned to Ben and asked him if they were tasked with building a search engine in today’s landscape of mobile technology where everyone is connected, how would they accomplish something like that. Jelly was born from the concept that everyone is mobile and connected, so if you have a question, someone out there has the answer.
How Does It Work?
Users ask a question. Jelly learns which people have the answers to what questions. Then it pairs users with the people who are most likely able to answer the question. If users need further clarification, they are able to connect directly with the people who answer.
Hasn’t This Been Done?
Actually, Jelly was first launched in 2014 after some moderate hype. This first iteration had a lot more answers than questions which was just one of the problems that plagued the start up. The idea had been shelved, but Biz Stone started talking about a Jelly relaunch at South By Southwest 2016. Biz said the Jelly relaunch will not require people asking questions to create an account, only those who want to provide answers. Check out the Jelly Twitter feed for more information from Biz’s South By Southwest lecture.
Wait, Did Someone Say “Search Engine”?
You’re getting sharp! Yes, Jelly will be a search engine which means Search Engine Optimization! One of the ideas shared by Biz Stone is that just like Google indexes documents, the Jelly relaunch will index people. That sounds a bit creepy, but what we really need to think about is what it will mean for SEO. How exactly might one go about ranking people rather than documents? Don’t over think things. The web is still made up of documents, and ultimately, so is Jelly.
How Will the Jelly Relaunch Impact SEO?
Google has been at the top of the SEO chain for well over a decade now. We depend on the guidelines and data they provide to rank websites, or at least try to rank them.
Traditional search says that when we have a question, we think of some keywords and type them in. The search engine returns many results and then we must sift through them to find our answer.
The Jelly relaunch is supposed to revolutionize search by taking our question, letting us go on with our day as usual, and then providing an answer from a human. The idea is to save us the time of sifting through search results.
Search Engine Optimization as we know it isn’t going anywhere in the foreseeable future. However, Jelly could give SEOs a specific platform to optimize for, especially with long-tail keywords. Question and Answer sites have been around for a long time and tend to be a research point for the most part, but just try typing a question into Google. Notice how many sites like Yahoo! Answers and Quora pop up?
Without current access to the closed beta of the Jelly relaunch, it’s hard to know what the full impact will be. It’s definitely something to keep an eye on.