Social Media Round-Up: April 2016 Edition

Social media is fast-paced, so be sure to subscribe to my blog so you can catch my monthly round-ups. These are designed to keep you informed of the latest social media news. There are actually enough social media networks these days to fuel posts like this which amazes me.  Let’s round it up!

Facebook Has Had a Crazy April

Facebook went nuts this month with updates and news. First up, Facebook Live is huge right now. Even I’ve started playing around with it a bit.

It expanded this month to:

If you don’t know yet about Facebook Live, it is Facebook’s contribution to live video streaming services. This allows you to create more engaging video events that are more interactive for your followers. To try it for yourself, tap the new status button in the Facebook app on your mobile device. Select the live broadcast icon at the bottom of the screen. It looks like a head with sound waves emanating from it.

Next, Facebook is rolling out it’s Save button to more of the Internet. Save button, you say? Unbeknownst to most of us, Facebook rolled out a feature in July 2014 that allows users to save snippets from the web like an Instapaper or Pocket type of application. With 240 million monthly users, it only makes sense that Facebook would expend this. Here’s a demo video if you’d like to see it in action.

Finally, as an added bonus, you might be interested to know that Facebook is exploring methods for users to monetize content. Some of these options include:

  • Tip jar
  • Branded content from affiliates
  • Donation option
  • Call to action buttons in posts
  • Revenue share

As long as it took to get an answer to the Dislike button, I wouldn’t expect to see any of these implemented any time soon.

HootSuite Adds YouTube to Streaming Options

If you already use HootSuite to manage all of your social media networks in one place, then you may be excited to learn that they’ve added YouTube to their list of streaming options You will now be able to approve and schedule YouTube videos from HootSuite. This is convenient on a number of fronts, but most notably being among teams. You will also be able to manage comments using the service. HootSuite is in it to win it and really is becoming a one-stop shop for social media tools.

SnapChat Rolls Out New Features

SnapChat also rolled out a couple new features this month. First up is Chat 2.0 which allows you to send your friend a couple messages and then transition to text or video chat with one tap when they respond. They say they’re aiming for their chat feature to be the next best thing to chatting in person. It sounds like they’re on their way!

Next up, they also released Auto-Advance Stories. If you have multiple stories to catch up on, SnapChat will now automatically move to the next after you finish one. A couple gestures give you complete control of the experience:

  • Swipe to advance ahead
  • Pull down to exit

Mobile Update

I also felt that it was worthy tof note that almost 80% if the time that people are spending on social media is being accessed using mobile devices. Facebook is the staunch leader while SnapChap rocks the teenage set. If your market is millennials, you need to figure out SnapChat yesterday. Even more important, if your online endeavors aren’t mobile friendly, your first priority should be to to get them that way.

Round Up Wrap Up

Big offerings this month from social media. I hope you enjoyed these social media highlights. I know all of the information can be overwhelming and that’s why I’m putting out these round-ups. I’ll be releasing these monthly on social media, SEO, and more. Subscribe so you don’t miss them!

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