Things are reaching a fever pitch in the online space with news and change and affiliate marketing is no exception to that. Affiliate marketing is a $4.2 billion a year business that is expected to hit $6.8 billion by the year 2020. This alone is a good enough reason to wake up and pay attention to what is happening in affiliate marketing news. Let’s round it up!
Affiliate Marketing Has Disrupted Mainstream Marketing
Recent buying and selling of affiliate assets between some major marketing players such as Commission Junction and Rakuten to name a couple is driving the disruption in a good way. The main contributing factors to the growth of affiliate marketing is social media and the growing e-commerce craze. It’s to the point that 80% of advertisers and 84% of publishers are finding effective ways to include affiliate marketing in their business efforts.
Affiliate marketing strategies are among the most low-risk out there. While earnings are mostly commission-based, there’s a sort of unspoken rule that says if you don’t make a sale then you don’t pay for the exposure and advertising. Who’s to say it won’t lead to a sale in the future? Affiliate marketing is one of my favorite ways to making money online and I have broken records with this model.
Will The Mobile App Reinvent Affiliate Marketing
When affiliate marketing was created, the web wasn’t available on mobile devices. Since smartphones have become the norm, affiliate marketing has been forced to adapt. The process is somewhat incomplete. While affiliate marketing tools and networks made do with mobile sites and responsive web designs, it is now poised for a huge overhaul that will allow web-to-app marketing and deep app linking.
Deep linking is an affiliate marketing industry term that refers to deep linking to a websites internal pages like a category or product page. This idea inside of retail apps will be designed to drive customer re-engagement. Savvy affiliate marketers will want to stay on top of these developments so they can adjust their business accordingly. Mobile is where everything is happening these days.
Mobile websites may not be good enough anymore. It really seems like signals in the industry are pointing to everything being in-app which means there’s also a huge market for bringing app development to a wider audience and simplifying the process. You know, a kind of Shopify for apps. People are spending 85% of their time in apps on their mobile devices. You don’t go on the mobile web to view Facebook, you use their app!
With all of this app-centric momentum on mobile with e-commerce, it’s only natural that affiliate marketing follow suit to stay relevant. Expect to see a load of new affiliate marketing tools and strategies emerging this year. What a time to be alive!
Affiliate Marketing Reduces Customer Acquisition Cost
With all of the interest lately in e-commerce and so many new stores popping up all over the place, shop owners are using affiliate marketing to drive their sales. It makes a lot of sense. When you open up a new e-commerce store, having a small army to promote it is a novel concept. Better yet, you don’t pay unless they sell. That is the beauty of affiliate marketing. From the affiliate marketer’s side, they are usually so skilled that making money isn’t a problem. It becomes a win-win for everyone involved.
Affiliate Summit East 2016
More than 7,000 affiliate marketers attend this annual festival. They released the list of speakers last month. The summit will take place in New York city July 31 through August 2. The early bird period is over, but you may still be able to get tickets.
Let me know in the comments if you’re attending the summit! As you know, I’m getting ready for the annual HTA Summit 2016 also happening in August. If you’d like to know more about affiliate marketing, please check out the free course that my partner, Jason, and I put together recently called Project Breakthrough.