Content Marketing Round-Up: May 2016 Edition

Where are you on content marketing for April going into May? I know I don’t have to tell you that content is the stuff of the Internet, and will make or break your online business.Never fear, I’m here to keep you up-to-date on content marketing and the content marketing highlights from the last month, so, let’s round it up!

Second Quarter Content Marketing Trends

There’s a few trends you don’t want to ignore that are taking shape for the second quarter of 2016. 70% of consumers in the United States alone are consulting online content to learn more about products and services they want to buy. It’s our job to stay on the up-and-up so we can keep them informed. Check out these 3 trends:

  1. Promote your content thoroughly. It’s not enough to just produce top-notch content anymore. Reach out to influencers with a tool like Connector. Connector notifies influencers when you mention them in your content. In addition, make sure you are using the right tags with your social media promotions.
  2. Repurpose content. If you have a post that is performing well, you should definitely create more content around that topic. A blog post can be broken down into key points that can be shared one at a time using newer services like Periscope or Snapchat. They can also be integrated into an infographic.
  3. Publish on a new platform. Social media is crazy busy with content, and many of the networks like LinkedIn, Facebook, and Google have  platforms where you can publish your content. I’m not saying publish everything there, but if you have some content outside your niche or something of that nature, these other platforms are a great option.

Business to Business Content Marketing Report

74% of business to business content marketers even bother to exercise any kind of content marketing strategy. Only 22% of them would rate their strategy effective. That’s not a very good statistic if you want to get right down to it. You have to wonder what strategies they are using to produce content marketing stats like that. Well, the top 3 strategies included:

  • In-person events
  • Video
  • Social media not including blogs

It’s time to try some new things if you’re just doing the same old thing without seeing any results. I also noticed through the list of content marketing stats that knowing your audience better was dead last. A good starting point to see an improvement would probably be to start with all the lesser-traveled stats in that post and see what happens. You can’t do much worse.

Is Google Penalizing Old Content?

It seems that Google might be quietly tweaking their algorithm. There was a sudden drop in traffic on older content a couple weeks ago, and without an official announcement from Google, content creators are clamoring to figure out what is going on. In order to keep your high-performing content out of Google’s cross hairs, it might be time to update it and send it back to the front lines again. Rerun it through your content marketing channels as well for a refresher.

Have You Considered Quizzes as a Part of Your Content Marketing Strategy?

Everyone loves quizzes especially when the results are shareable. This is an easy to implement element to any content marketing calendar. There are some content marketing giants who have used quizzes to build a large part of their following like Buzzfeed. Quizzes offer a number of advantages like boosting social traffic and sharing. If you are looking to up the ante on your content marketing stats, give it a try.

Wrap Up

Like everything else online, content marketing is one of those ever-changing facets of Internet business. Staying on top of your content marketing strategy can keep you on top in many other aspects of your business as well. I’d love to hear from you in the comments regarding your content marketing strategy. Have you ever tried quizzes? How did it go?

Content Marketing Round-Up: April 2016 Edition

Content marketing is all the rage right now and with Spring in full swing, there’s a lot happening. Let’s round up the news for April 2016 in the content marketing world!

April 2016 Opportunities

Whether it’s a holiday or just the overall theme, there always something new each month that you can steal a little buzz from to boost your content marketing efforts. For example, like I said in the opening statement, it’s Spring! That in and over itself is huge. It encompasses its own set of colors, themes, and topics.

April Fool’s will have passed by the time you read this, but have you seen the sheer number of prank videos on YouTube lately? April is also Mathematics Awareness Month, and we know all about the math of a successful campaign, right? In addition, check your local, national, and global calendars for popular festivals this month and there are also Olympic Trials events taking place. You can use any and all of these topics to boost your content in the marketplace. All it takes is a little creativity.

What You Need to Know Right Now

Whether you are new to content marketing or have been creating and curating for a while, it’s important to stay on top of the latest developments in the industry. I’m going to cover a few things you need to know:

  • There are a ton of tools out there for content marketing. There are many paid tools and most of them are probably pretty good; however, the top recommendations here are Buffer with the Chrome extension so you can share and schedule content with one click from all over the web
  • Stay on the up and up! It’s your first line of offense to ensure you’re on the cutting edge so you can optimize your content and funnels
  • Create a great sales funnel. Now, this is right up our alley!
  • Build your list! Again, right up our alley. One of the first assets you build for any business is that list and it’s so easy to set up these days. When I first started, everything was in HTML, and if you didn’t know where to put it, you were lost! This is your first step right after you create a landing page or website

How Social Media Drive Content Marketing

Social media and content marketing work well together. 93% of business to business marketers agreed that social media is one of their top 5 strategies for marketing. Think of social media like a car that takes your content where you want it to be shared. How can you drive it forward?

  1. Know where you want to go. Think about what you want customers and followers to know about your business. Where is my audience? Where do they hang out online? Once you understand your target audience, you can direct your social media campaigns in the right direction.
  2. Track your results. Use a good analytics program.
  3. Consider surveys and polls to help you adjust your campaigns to fit your audience better.

Are You Using Content Marketing for Personal Branding?

You should be. Pretty much the biggest aspect of the marketing game today is branding. Even if you’re not marketing anything, having a personal brand is the new resume`. The only way to build a brand is through content. It’s how we communicate.

Think about how powerful it is for your content to be seen by a company you’d like to work with or for. Not only are they seeing your content and your brand, but they are seeing your ability to build that brand. If you can build a brand for yourself, then you can build a brand for anyone. That is huge!

Take Action

Check out these action steps for your content marketing campaigns:

  1. Take monthly opportunities into account
  2. Monitor the industry
  3. Use social media to drive your content where you want it to go
  4. Create content that builds your personal bran

Even if you’re new to content marketing, this is like a blueprint for getting started. Get in there and start creating and curating. Most of all, have fun!