Where are you on content marketing for April going into May? I know I don’t have to tell you that content is the stuff of the Internet, and will make or break your online business.Never fear, I’m here to keep you up-to-date on content marketing and the content marketing highlights from the last month, so, let’s round it up!
Second Quarter Content Marketing Trends
There’s a few trends you don’t want to ignore that are taking shape for the second quarter of 2016. 70% of consumers in the United States alone are consulting online content to learn more about products and services they want to buy. It’s our job to stay on the up-and-up so we can keep them informed. Check out these 3 trends:
- Promote your content thoroughly. It’s not enough to just produce top-notch content anymore. Reach out to influencers with a tool like Connector. Connector notifies influencers when you mention them in your content. In addition, make sure you are using the right tags with your social media promotions.
- Repurpose content. If you have a post that is performing well, you should definitely create more content around that topic. A blog post can be broken down into key points that can be shared one at a time using newer services like Periscope or Snapchat. They can also be integrated into an infographic.
- Publish on a new platform. Social media is crazy busy with content, and many of the networks like LinkedIn, Facebook, and Google have platforms where you can publish your content. I’m not saying publish everything there, but if you have some content outside your niche or something of that nature, these other platforms are a great option.
Business to Business Content Marketing Report
74% of business to business content marketers even bother to exercise any kind of content marketing strategy. Only 22% of them would rate their strategy effective. That’s not a very good statistic if you want to get right down to it. You have to wonder what strategies they are using to produce content marketing stats like that. Well, the top 3 strategies included:
- In-person events
- Social media not including blogs
It’s time to try some new things if you’re just doing the same old thing without seeing any results. I also noticed through the list of content marketing stats that knowing your audience better was dead last. A good starting point to see an improvement would probably be to start with all the lesser-traveled stats in that post and see what happens. You can’t do much worse.
Is Google Penalizing Old Content?
It seems that Google might be quietly tweaking their algorithm. There was a sudden drop in traffic on older content a couple weeks ago, and without an official announcement from Google, content creators are clamoring to figure out what is going on. In order to keep your high-performing content out of Google’s cross hairs, it might be time to update it and send it back to the front lines again. Rerun it through your content marketing channels as well for a refresher.
Have You Considered Quizzes as a Part of Your Content Marketing Strategy?
Everyone loves quizzes especially when the results are shareable. This is an easy to implement element to any content marketing calendar. There are some content marketing giants who have used quizzes to build a large part of their following like Buzzfeed. Quizzes offer a number of advantages like boosting social traffic and sharing. If you are looking to up the ante on your content marketing stats, give it a try.
Like everything else online, content marketing is one of those ever-changing facets of Internet business. Staying on top of your content marketing strategy can keep you on top in many other aspects of your business as well. I’d love to hear from you in the comments regarding your content marketing strategy. Have you ever tried quizzes? How did it go?