Social Media Round-Up: April 2016 Edition

Social media is fast-paced, so be sure to subscribe to my blog so you can catch my monthly round-ups. These are designed to keep you informed of the latest social media news. There are actually enough social media networks these days to fuel posts like this which amazes me.  Let’s round it up!

Facebook Has Had a Crazy April

Facebook went nuts this month with updates and news. First up, Facebook Live is huge right now. Even I’ve started playing around with it a bit.

It expanded this month to:

If you don’t know yet about Facebook Live, it is Facebook’s contribution to live video streaming services. This allows you to create more engaging video events that are more interactive for your followers. To try it for yourself, tap the new status button in the Facebook app on your mobile device. Select the live broadcast icon at the bottom of the screen. It looks like a head with sound waves emanating from it.

Next, Facebook is rolling out it’s Save button to more of the Internet. Save button, you say? Unbeknownst to most of us, Facebook rolled out a feature in July 2014 that allows users to save snippets from the web like an Instapaper or Pocket type of application. With 240 million monthly users, it only makes sense that Facebook would expend this. Here’s a demo video if you’d like to see it in action.

Finally, as an added bonus, you might be interested to know that Facebook is exploring methods for users to monetize content. Some of these options include:

  • Tip jar
  • Branded content from affiliates
  • Donation option
  • Call to action buttons in posts
  • Revenue share

As long as it took to get an answer to the Dislike button, I wouldn’t expect to see any of these implemented any time soon.

HootSuite Adds YouTube to Streaming Options

If you already use HootSuite to manage all of your social media networks in one place, then you may be excited to learn that they’ve added YouTube to their list of streaming options You will now be able to approve and schedule YouTube videos from HootSuite. This is convenient on a number of fronts, but most notably being among teams. You will also be able to manage comments using the service. HootSuite is in it to win it and really is becoming a one-stop shop for social media tools.

SnapChat Rolls Out New Features

SnapChat also rolled out a couple new features this month. First up is Chat 2.0 which allows you to send your friend a couple messages and then transition to text or video chat with one tap when they respond. They say they’re aiming for their chat feature to be the next best thing to chatting in person. It sounds like they’re on their way!

Next up, they also released Auto-Advance Stories. If you have multiple stories to catch up on, SnapChat will now automatically move to the next after you finish one. A couple gestures give you complete control of the experience:

  • Swipe to advance ahead
  • Pull down to exit

Mobile Update

I also felt that it was worthy tof note that almost 80% if the time that people are spending on social media is being accessed using mobile devices. Facebook is the staunch leader while SnapChap rocks the teenage set. If your market is millennials, you need to figure out SnapChat yesterday. Even more important, if your online endeavors aren’t mobile friendly, your first priority should be to to get them that way.

Round Up Wrap Up

Big offerings this month from social media. I hope you enjoyed these social media highlights. I know all of the information can be overwhelming and that’s why I’m putting out these round-ups. I’ll be releasing these monthly on social media, SEO, and more. Subscribe so you don’t miss them!

Social Media Round-Up: March 2016 Edition

Social media is constantly evolving. It changes so much, there’s almost changes in the changes. Keeping up with it all can be a full-time job unless you can spot the more important evolutions in contrast to the “nothing much to see here”. If you find it all overwhelming, then grab your favorite beverage, perhaps a snack, and let’s round it up!

Obviously, we’re going to be talking Social Media for business here. If you’re not in the game, get in it! Social media is bigger than huge! Everyone is on it, your customers are on it, the President is on it, and your business needs to be on it! Not only is it the best free advertising on the Internet right now, but it can be lucrative in the PPC market as well–so get in there and get your hands dirty.

That being said, it’s time to check out the latest.

Social Media Round-Up March Edition - Vick's Blog Post Image

Trending in Social Media for March 2016

Pinterest Promoted Pins

Is your audience predominately female, 18 and older, and earning around $50K per year? Then, Pinterest is an excellent choice for expanding your efforts in social media for business. As of March 8th, you can pay to promote your pins! That’s right, Pinterest has opened up their Promoted Pins PPC to all small business accounts. While Pinterest isn’t on a level with Facebook yet, it has grown consistently since its launch to more than 100 million users and a promising increase last year by 133% in male Pinners–so look out, Ladies!

Facebook Live Video

Video builds credibility. Let that sink in.

Written content can’t do it, pictures can’t do it, but video can take your credibility to the next level and help you get social media results.
How? Well, I’m not talking about YouTube for once. If you’re familiar with Periscope or Meerkat, you already know what Facebook Live Video is. It allows you to broadcast live from anywhere in the world with an Internet connection on Facebook.

This is where it gets crazy!

Facebook is the second largest traffic source in the world. When you go live on Facebook Live Video, it doesn’t just appear in your followers Timeline, it sends them a motification. They are immediately notified that you are broadcasting live.

TIP: If you’re camera shy, the more you do it, the more comfortable you will become on camera and you can re-purpose that content to your other channels like YouTube and Instagram. So, get in front of that camera and pretend like you’re hanging out with your best friend!

Find Influencers and Improve Social Media Efforts

Twitter often gets overlooked, because it can be tedious. All of those little messages, character limits, and shortened links. You’re never quite sure what you’re going to get or how to use it to get social media results. However, Twitter is a powerful platform for finding influencers and engaging with them directly.

So, how do you find these so-called influencers? Why, Twitter Search of course! Twitter’s search engine is one of the most powerful social media tools. You can use it in the following ways to find influencers:

  • Find and join conversations where influencers are participating
  • Search relevant hashtags
  • Connect with your peers
  • Comment on industry news in real time
  • Search and engage with Tweets from a specific influencer

    Up Your Social Media Marketing Game With Quality Images

    Including images into your social media for business strategy is certainly not a new idea, but what if you don’t know how to create quality images to share? Finding great visual content can be a daunting task if you’re not a Photoshop guru, photographer, or know someone who is.

    Sure, you can do the stock photo thing, but that can get pricey in a short amount of time–but you know what? Hundreds of other people are using the same images.

    So, how can you get great quality images easily?

    The unwavering best answer to that question is Canva. If you don’t know what Canva is, then you’re going to be blown away by:

  • The quality of the images you can create
  • The ease of use and simple interface
  • The price-point of FREE
  • The life it will breathe into your social media marketing
    If that’s not enough, Canva is so much more than just social media. Get in there, create an account for FREE, and explore all the things you can create for your business. You will be shouting it from the mountaintops.

    Round It Up

    This is your month! Jump on a few of these trends and see what’s poppin’, but most important, jump into the world of social media. It will change your paradigm! Here a few suggested action steps:

  • Choose two networks to market your business this month
  • Experiment with social media PPC on any network
  • Get in front of that video camera!
  • Find influencers
  • Create some great images
    Two networks will get you results even if you can’t see them. Give it some time. Set goals and adjust to achieve great results.